When you meet someone who inspires, encourages and makes you laugh in business, then you know you've struck gold. Without sounding like an overtly proud mother, I'm about to gush over the supreme talent and overall goodness that is Tara Howell. Better known as the brains behind Echelon Marketing, I'm so chuffed that Tara and I are joining forces to bring a new series of social media workshops to Hobart and Launceston. Mixing a creative and strategic brain together has proved pretty dangerous (in a really good way) and we are genuinely giddy with excitement as we create the content for both personal and professional workshops that we will then present together. We share a passion for communication and are eager to show you the real benefits of being online.
But first, we thought it prudent to introduce ourselves. Meet Tara, the mountain bike babe who has a certain penchant for power rangers...
Full name. Tara Georgina Howell. Recently married though, my maiden name is Anstie and I'm so blimmin' proud of that! #alwaysanAnstieatheart
Position. Director/Marketing Advisor at Echelon Marketing
Why do you love your job? I get to work with a variety of industries which all require unique and innovative marketing campaigns, so every day is different!
What book are you reading at the moment? Actually a text book (lol)... Marketing Strategy - A Decision-Focused Approach. I was part of an East Coast Tasmanian Tourism conference recently and one of the facilitators (and authors) offered me a copy... I wasn't going to say no to this!
In your spare time, what can you be found doing? First and foremost riding my mountain bike! Then cooking up a storm in the kitchen, climbing a mountain or possibly paddling my stand up paddle board... I love all of those activities!
Favourite meal - breakfast, lunch or dinner? Breakfast, love it!
Tea or coffee? Tea 100%. I don't drink coffee, I like it, I'm just waiting until I need kick-start in life.
If you could be a superhero for a day, who would you be? Wonder Woman... or maybe the yellow Power Ranger.
Motto/s you live by...
'Resilience - to bounce back',
'If you never try, you'll never know',
'Success just doesn't come and find you, you have to go out and get it.'
To find out more about Tara, please visit her website or join us on one of our workshops.