Brand & Marketing Strategist, Storytelling Coach and Consultant for Tasmanian businesses.
For not-for-profit, small business and the creative sector who need to attract more funding, connect with the right audience, build lifelong customers and sell out shows.
I help you build your strategy and then show you how to implement it.
Let me also coach you on how to manage your marketing in-house.
Access 20 years expertise in brand and content marketing
Gain confidence in how to tell your story
Work directly with Jen online or in person
Receive valuable support that will benefit your bottom line
Services that help you manage your marketing
Marketing Advice
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Jen’s coaching experience has seen her work with 900+ Tasmanian businesses since 2013. Pick her digital marketing brain!
2 Hour Session
Preliminary questionnaire prior to session
Fully customised advice
Recorded session
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Suitable for businesses or organisations who need to develop and improve their brand story. From mission statements to internal and external communication approaches, this is an opportunity to co-create the narrative that will engage employees and client equally.
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Using a story-driven approach, the digital marketing strategy will encompass all aspects of your presence online and use techniques and tactics that are current and best suited for your business. No cookie cutter approaches here.
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An evergreen blueprint for your digital marketing that will create a better customer funnel and provide more space and time in your business.
Marketing Workshops
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A powerful place brand isn’t only about land, air, and water. It’s about people. The Tasmanian place brand is about you. In our Tasmanian workshops, you learn the principles of narrative and how to use them to build your brand.
Our brand workshops provide you with an opportunity to learn more about the Tasmanian brand story and how to use it in your own work – no matter what you do.
We endeavour to make these workshops fun, inspiring, and valuable. We keep them small so that you get the most out of them.
If you’d like to find out more, view our upcoming workshops
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Bring everyone together for a half or full day to map out a content plan or build a strategy in a collaborative and creative setting.
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Jen can present on a range of topics from storytelling to social media for events. Choose from her prepared presentations or have an original presentation prepared specifically for your audience. Interactive, entertaining and practical.
Marketing Coaching
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If you're struggling with marketing your business and find self-promotion and social media a challenge, I can help. I will guide you through effective marketing strategies that make it easier to present your product or service to potential clients. We'll also work on your mindset to help you embrace marketing instead of avoiding it.
After eight years coaching with the Tasmanian Governments Digital Ready program and presenting workshops across the state, for Brand Tasmania, I know a thing or two about what Tasmanian businesses struggle with and need!
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This group coaching series runs over 6 weeks. Each week has a different topic with supporting resources. Each week Jen will host an online sessions that will include time for questions and practical implementation.
2 hour weekly session over 6 weeks
Preliminary questionnaire prior to session
6 topics (brand story, website, email marketing, social media, planning and analysis)
Each session will be recorded.
INTERESTED? March and April Bookings Now Open
We understand it can be to hard to handle your marketing alone.
So let’s work together to enable you to build your confidence, knowledge and skill to do it yourself.
Jen Murnaghan is the founder and principal consultant at Digital Dandy. She loves to help clients reduce their overwhelm and make their marketing meaningful.
(She has been know to get clients beaming about business!)
Her diverse background began working during her university years in Dublin, working in music retail, commercial and residential art and then with the European Commission Media Department. Her first job in Australia was at the Sydney Olympic Games and led her to travel as brand ambassador for European and Japanese textile design houses.
Since relocating to Hobart in 2009 she has worked with local and state government, charities, social enterprises, festivals and arts producers, festivals and events, and small businesses in the creative arts, tourism and hospitality industries.
She has coached small business in all areas of digital marketing for eight years and currently Co-Chairs the board at Second Echo Ensemble and is a non-executive director on the Hamlet board.
If you are feeling a little lost, talking to Jen is your next step.
Who we work with
How we have helped our clients
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“I couldn't recommend Jen more highly as a marketing consultant. Her honest, practical and real advice is served up with Irish storytelling flare and innate creativity.”
Alice Hansen - Tailored Tasmania
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“Jen is a gifted, coach and mentor. She facilitates communication and story telling for good business outcomes with heart and soul.”
Dr. Meg Walch - Artist. Consultant. Educator.
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“Jen was a delight to work with. Her advice was practical, no nonsense and able to be implemented immediately. Well worth a couple of sessions to set you on the right digital path.”
Mat Routley - Swan River Sanctuary
Insights
Ideas to help you tell your story
How creative writing can create the right kind of message. Brand Storytelling for organisational impact